The two main federal parties will be battling it out until May 2 and both have come out with a pair of ads each. The campaign style is different from the last election, but is similar to that of 2006, but reversed.
Liberal ads show a positive light on the potential of Canada while Conservative ads try to scare people from voting Liberal. In 2006, the process was reversed. But if something is noteworthy, it is that the Conservative ads aren’t as truthful as they should be – but that can’t be surprising considering all their scandals.
The Liberal Party of Canada released ads promoting their agenda for the country. A stark contrast from the ads they made in the 2006 election where they were using fear tactics. It appears that this time, around, the 2006 election has been flipped as the Liberals are using a similar style of ads that the Conservatives did and won with before they became petty.
The first ad is aimed at Quebec. Ignatieff speaks about its strong people and its strong views and uses a soft and upbeat tone to the commercial.
The second ad promotes Ignatieff’s agenda for families. In this video he speaks to the people directly and uses a soft and gentle tone.
Both these ads are in contrast to the ads that we have seen from both the Liberals and Conservatives in the past which promoted fear and used sharp and choppy tunes to grab attention.
The Conservative Party of Canada launched ads that attacked the Liberals and claimed that they want a coalition and the election will be for Michael Ignatieff. Most of what the Conservatives say in these ads, however, are contradictory to the reality and to their own views as well.
The new Conservative ads also try to stake the claim that despite their scandals and mismanagement of Canada, they still deserve a shot to govern stating that we should not “risk changing course.”
It appears that Harper will be using fear tactics in this election, using the “coalition” and economy as his centerpieces – just like the Liberals used the military in the streets in 2006. In the end of the day, let us hope that he does not go as far as the Kim Campbell Tories in 1993 which gracefully gave Jean Chretien a Liberal majority government after that famous ”Face Ad.” However, seeing the Conservative style, it is bound to happen and the opposition has yet to reap the benefits.
Harper’s ads take the Liberal leader out of context several times. For the coalition, Ignatieff said that he wouldn’t mind one, not that he wanted one. A coalition isn’t that scary either, Harper should know, he wanted to topple the Martin government in 2004 and replace it with a Conservative-led coalition featuring “the socialists and separatists.”